M.A.D.E. in Madison is a coalition of parents, community and faith-based organizations, elected officials, business and social service professionals, staff and administration from Town Departments -- and YOU!

OUR MISSION is to create a safe and drug-free community that values its youth. Working together, we're building and enhancing relationships, experiences, values, attitudes and attributes that yound people need for future success and good health.

GET INVOLVED. Join our community effort to promote healthy youth development and reduce alcohol and drug use in Madison. Your help is needed as we all play a role in shaping the future of our youth - and our community. To get involved, please fill out and send in our volunteer form.

GOALS AND STRATEGIES MADE in Madison (Madison Alcohol and Drug Education Coalition) serves the Town of Madison in south Central Connecticut with a population of over 18,638. The goals of the program are:

• Strengthen MADE in Madison by increasing community collaborations and involvement in community prevention efforts through town-wide capacity building efforts
• Reduce the current use of alcohol, tobacco and marijuana among Madison youth.

To achieve these goals, the Coalition will implement the following strategies:

• mobilize community members through efforts to build their readiness and resources to address youth drug use;
• conduct a communications and media campaign aimed at increasing parent communication with their children about substance use issues;
• create a coalition brand for the communications and social norms campaigns that all 12 sectors will use in their community prevention activities
• develop a social norms marketing campaign on the dangers of youth substance abuse including the long-term impacts on adolescent brain development and importance of parents talking to their kids about their disapproval of substance use.